Transition to Circularity in Fashion

Transition from linear to circular economy is definitely not an easy one. This is especially true in the fashion industry with multiple stakeholders in the value chain ranging across the globe. It is usually associated with high costs and complexities which make the transition harder for companies to invest in up front. However, the hardest part is the mentality switch, which comes from the shortsightedness in our nature (at least for the most of us) of not being able to see or conceptualise the future benefits.

There are many future benefits,  however. Besides the fact that circular systems lift incredible weight off of the currently over depleted ecosystems and social structures, transition to circular practices just in the clothing value chain can boost job creation up to 25% in the Netherlands alone, a recent report by Circle Economy finds. Moreover, implementing new circular systems push for more innovative thinking resulting in more innovation.

The way we are currently living is not sustainable for future generations. What is hopeful is that there are many different actors pushing for change. To do our part, we at Wearebasics, knew that we had to come up with a model that would also work towards that. That’s why we came up with a system where your pre-loved Wearebasics could be returned and re-sold, extending their product lifecycle.

To learn more about how it all works and the value of your pre-loved Wearebasics you can visit here and here. Here’s to a more circular future!

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