Every story starts with an intention.

Our intention was to make the world a better place by affecting change in the fashion industry. The amount of pollution created by the fashion industry was our driving force but let’s be honest: we started with our own problems. We thought shopping for the staple items in our wardrobe shouldn’t take hours and that the clothes shouldn’t be treated as disposable commodities. But we knew it was going to be hard, so we decided to make it easier for you.